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Birmingham, Michigan – April 18, 2018 – Angle Advisors is pleased to announce that ORBIS® Corporation (“Orbis”) has acquired Response Holdings Corporation (“Response Packaging”, “Response”, or the “Company”). Angle Advisors acted as the exclusive investment banking advisor to Response in completing this transaction.

Based in Greenville, South Carolina, Response serves the automotive and industrial markets with highly engineered custom dunnage and fabricated steel rack systems designed for part protection. The Company’s approximately 350 employees design, prototype and manufacture these critical packaging systems for Response’s blue-chip customers, ensuring safe and efficient transport of key components throughout the supply chain. The acquisition includes the Company’s design, testing and manufacturing facilities in Piedmont, and Greenville, South Carolina; Auburn Hills, Michigan; and León, Mexico.

“Our Company has grown rapidly over the past several years, highlighting our customers’ increasing need for custom packaging systems. Joining the Orbis team will enable us to accelerate the growth trajectory of our customized offering, expanding our reach and our ability to fulfill our customers’ requirements. I am very proud of the work our team has done to date and am excited about the opportunities in front of us as part of Orbis,” said Brett Kraeling, Chief Executive Officer of Response. “I enjoyed working with the Angle team, and greatly appreciated their dedication to helping us find the ideal partner for the Company and our employees.”

Bill Ash, president of Orbis, said “This acquisition brings us talented people, efficient plants and strong capabilities in geographic areas where Orbis wants to grow. Response Packaging is strongly aligned with Orbis in areas like supply chain expertise, innovation and customer knowledge.”

“Orbis has been pursuing a strategy to expand its custom business to serve customers with a broader portfolio of solutions,” said Jim Kotek, president of Menasha Corporation. “The acquisition of Response Packaging supports this objective by adding complementary capabilities and establishing a manufacturing presence in the Southeast, and expanded capabilities to meet our customers’ needs in Mexico.”

Orbis helps world-class customers move their product faster, safer and more cost-effectively with reusable totes, bulk containers, plastic pallets and dunnage. Orbis is a part of Menasha Corporation, one of the oldest family-owned manufacturers in the United States. Menasha has more than 165 years of material handling expertise and 60 years of plastics innovations. Using a proven approach, Orbis experts analyze customers’ systems, design solutions and implement reusable packaging programs that deliver against customers’ cost savings and sustainability objectives. As a steward of sustainability, Orbis is committed to a better world for future generations. For more information, please visit

Angle Advisors, with offices in the United States, Germany, and China, specializes in mergers and acquisitions and capital raising with a particular emphasis on the vehicular and industrial sectors. The firm's professionals have completed 187 transactions since 2009 for multinational corporations, privately-held companies, private equity funds, and public sector clients. For additional information, please visit


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