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Birmingham, Michigan – May 4, 2021 – Angle Advisors is pleased to announce that Old World Industries, LLC (“Old World”) has sold their Herculiner bed liner brand and product line (“Herculiner” or the “Business”) to J-B Weld Company, LLC (“J-B Weld”). Angle Advisors acted as the exclusive investment banking advisor to Old World in completing this transaction.

Old World introduced the Herculiner brand in 1999 which created the original DIY Truck Bed Liner Kit. More than 20 years later, Herucliner is the No. 1 Truck Bed Liner brand purchased by DIY enthusiasts. Herculiner products are built to be strong, durable, and easy to apply, providing a tough, textured polyurethane coating that prevents rust without chipping, flaking, or peeling.

The acquisition of Herculiner expands J-B Weld’s consumer DIY product offering and expands J-B Weld’s shelf space across automotive, hardware, home improvement, and big-box retailers across North America.

“The Herculiner brand embodies strength, durability, self-reliance, and the same DIY enthusiasm as our existing J-B Weld customer base, making it an excellent addition,” said J-B Weld Chairman and CEO, Chip Hanson. “We look forward to continuing to build on Herculiner’s customer reach, and leveraging market expertise to provide innovative products to this category and its customers.”

Greg Noethlich, CEO of Old World Industries, commented “Angle Advisors helped us maximize the sale of a successful and mature business to the right buyer — a win-win result that will continue to allow Old World to focus on its iconic, core brands PEAK®, BlueDEF® and Final Charge®. J-B Weld ended up being the right fit for the sale and we had a smooth transaction.”

Old World Industries, LLC is among the largest privately held companies competing in the automotive aftermarket. The Northbrook, Illinois-based company enjoys a presence in various consumer product markets in 62 countries. Old World’s brands include a full line of PEAK Performance® Automotive Products, including Coolant, Antifreeze, Motor Oil, Washer Fluid, Lighting and Wiper Blades; BlueDEF® Diesel Exhaust Fluid and Equipment; Victory Blue™ Diesel Exhaust Fluid; Final Charge® Heavy Duty Global Extended Life Coolant; and Fleet Charge® Fully Formulated Coolant. For more information, please visit

Founded in 1969, J-B Weld Company, LLC is an employee-owned company founded in Sulphur Springs, Texas. J-B Weld® is America's preferred brand of epoxy adhesive and repair products that are distributed across the U.S. at more than 50,000 retail locations, including Home Depot, Walmart, O'Reilly's Auto Parts, Lowe's, AutoZone, ACE, Advance Auto Parts, True Value and Amazon. J-B Weld is also found in leading retailers across Canada, Mexico, and more than 30 other countries around the world as they continue to grow and develop the "World's Strongest Bond™" though loyal brand fans, retail partners, employees and the communities served by J-B Weld. For additional information, please visit

Angle Advisors, with offices in the United States, Germany, and China, specializes in mergers and acquisitions and capital raising. The firm’s professionals have completed 235 transactions since 2009 for multinational corporations, privately-held companies, private equity funds, and public sector clients. For additional information, please visit


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